One of the greatest investments you can possibly make is right within your grasp every day. It requires only a small initial investment, it pays off quickly and the return is much higher than if you invest your money in the stock market.
It almost sound too good to be true doesn’t it? Even though I would normally advise you to be very skeptical of anybody making the above claims, I think this concept holds true on the promises. What I am talking about is investing in the sales offers you will find every day where you shop. If done correctly, you can get a very good return on your investment.
How is it done?
The idea behind the concept is that shops will offer you to buy larger numbers of items instead of buying only one item. The larger numbers will be sold at a cheaper price per item. Of course this requires you to pay for more items at the beginning and this is why I consider it an investment. You spend some money now in order for you to save, or receive, more money in the future, which is basic for any investment.
Let’s take an example to illustrate it. Say you like to buy a certain brand of cereal. You can either buy one pack for $10 or 3 packs for $25. For simplicity’s sake, let’s assume you always eat one pack of cereal every month. In June you can use $10 or $25. If you choose to spend $25, you can consider the extra $15 you spend as an investment. The investment will save you $10 in July and $10 in August. In total you end up saving $5 ($10+$10+$10-$25) on an investment of $15 extra. It is a return in two months’ time of more than 30%! This is much more than you can reasonably expect from any other investment.
I know the numbers of this example might be a little confusing for some people. If you are one of those people, don’t despair. Just know that as long as you get a cheaper price per product if you buy more products at the same time, it will be a good investment. The numbers just show you exactly how good the investment is.
Consider the risks of this investment
As most things that seem too good to be true, yet are the genuine deal, it requires something else, though. This requires some discipline of you. When you use this method you have to make sure you don’t end up buying too much. You don’t want to buy things that will either spoil before you use them, or that you won’t use them all up. If you buy too much, it will be a bad investment, as you will end up throwing some of it out.
Another thing you should be aware of is that it is important not to just increase your consumption of goods. If, for example, we have some Coke in the house, we tend to drink more Coke than if we don’t have any around. This can be countered by considering this an investment and by making sure you hide away those things you are not currently consuming.
Leverage your investments
The example is just one item on the grocery list. You have several other items and, for many of them, it will be possible to make similar investments. But maybe you don’t have the cash to do it right away. Make a decision to start with one item and then invest the money you save on that investment into similar investments in the future. Create your own small fund for investments. Before you know it, you will have turned your finances around in a big way.
Brian Ullitz, personal finance expert, author of the e-book Enjoy Healthy Personal Finances and founder of http://Finance4Everyone.org If you find finances complicated, boring or intimidating get our free e-book now by enlisting to our newsletter. With this e-book you can learn to manage your debt, save money and enjoy a happier life.
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